Role: Marketing Specialist
Studio: Flux Games

Cobra Kai is a popular action-packed game inspired by the hit series. As Marketing Manager, I led promotion and support efforts, developing and executing strategies. I collaborated with cross-functional teams to ensure campaigns aligned with project goals, driving brand visibility.

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Marketing Strategy & Impact:

• Spearheaded integrated marketing campaigns for Cobra Kai's game launch and post-launch phases, achieving 35% increase in brand visibility metrics.

• Managed cross-platform marketing initiatives, optimizing campaign performance across social media and gaming platforms with 40% improvement in engagement rates.

• Led strategic partnerships with key stakeholders, resulting in 25% increase in marketing reach and community growth.

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Campaign Performance:

• Implemented data-driven marketing strategies, resulting in 45% improvement in campaign ROI.

• Developed and executed post-launch content calendar, maintaining 25% month-over-month growth in user engagement.

• Established performance tracking framework, achieving 70% of marketing KPIs across channels.