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Strategic Marketing & PR Impact:

• Secured Metacritic coverage for this indie Brazilian game, enhancing international visibility and credibility in the gaming market.

• Developed and executed influencer marketing strategy, building a diverse network of micro to macro influencers for targeted audience reach.

• Achieved 1,000+ unit sales (in a single day) on PlayStation platform through strategic promotional campaigns.

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Key Performance Results:

• Implemented tiered influencer program achieving 85% positive sentiment in content creation.

• Designed targeted PR campaigns resulting in coverage across gaming media platforms.

• Managed PlayStation store promotions optimizing visibility during key sales periods.

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