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Enigma of Fear

Role: Product Marketing Manager & Project Management
Studio: Dumativa Game Studio

Enigma of Fear is a narrative-driven investigation game. As Product Marketing Manager, I drove its success, achieving Top 2 Best-Selling on Steam in Brazil (+100k copies sold) and securing a USD 50k Xbox sponsorship. I led a BRL 4.2M crowdfunding campaign, executed go-to-market strategies, and collaborated with influencers like Alanzoka to generate +59k Twitch viewers at launch.

​​Commercial Success and Impact:

  • Achieved Top 2 Best-Selling Game on Steam in Brazil, with +100k copies sold and +230k wishlists.

  • Secured +110k demo downloads during the Screamfest Festival through targeted marketing campaigns.

  • Managed the second-largest crowdfunding campaign in Latin America, raising BRL 4.2M (USD 800k) in 2020.

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Strategic Leadership & Community Impact:

  • Orchestrated influencer marketing strategy resulting in 59K+ Twitch viewers at launch through partnerships with major streamers including Alanzoka, Roier, and BadBoyHalo.
    Secured featured placement in LATAM Games Showcase through strategic positioning and industry relationship building.
    Led cross-functional team management ensuring 90% of marketing KPIs were met across reach, engagement, and conversion metrics.

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Technical Expertise:

  • Led and mentored a 20+ person cross-functional team, implementing agile methodologies that improved project delivery efficiency by 35%.

  • Established robust community feedback loop system, increasing player satisfaction scores by 40% and reducing response time to user issues by 60%.

  • Developed and executed comprehensive influencer outreach program, resulting in 85% positive sentiment in content creation.

23 people

Led cross-functional team

90% 

Marketing KPIs achieved

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