​​

Strategic Leadership & Analytics:

• Led comprehensive data analysis and audience insights, identifying key purchase patterns that informed marketing strategy across platforms.

• Generated detailed financial and sales reports for public tender requirements, ensuring 100% compliance with documentation standards.

• Managed paid social media campaigns across Reddit, Facebook, and YouTube with a $150K budget.

​​

Key Performance Results:

• Achieved 101x sales increase on Microsoft Platform through strategic go-to-market initiatives and targeted user engagement campaigns.

• Delivered 50% increase in unit purchases through optimized paid social media campaigns.

• Maintained a 25% lower CPA compared to industry benchmarks across all paid channels.

   

Technical Marketing Expertise:

• Multi-Platform Campaign Management: Successfully orchestrated synchronized campaigns across Reddit, Facebook, and YouTube, maintaining consistent brand messaging and engagement metrics.

• Analytics & Reporting: Developed comprehensive reporting frameworks tracking KPIs including CAC, ROAS, and engagement rates, providing actionable insights for strategy optimization.

• Go-to-Market Strategy: Designed and executed platform-specific launch strategies, achieving market penetration goals across all targeted segments.