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Short N Sweet

Role: Brand Strategist and Marketing Manager
Studio: Short N Sweet (Flux Games)

Pioneered brand strategy and development for Short N Sweet's portfolio of 4 games, crafting distinct brand identities and positioning through data-driven audience analysis. Developed and executed customized launch strategies while building strategic PR and influencer networks aligned with each game's unique market position.

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Strategic Brand Development:

  • Spearheaded the launch of Short N Sweet publishing label, establishing brand positioning for premium, short-form indie games across 4 distinct titles.

  • Developed comprehensive brand identity guidelines and positioning strategy, focusing on quality, accessibility, and value proposition.

  • Created multi-platform launch strategies for PC, PlayStation, Xbox, and Nintendo Switch markets.

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Market Impact & Results:

  • Orchestrated simultaneous brand launch across 4 diverse games (Mirrored Souls, Holy Hunt, UDO, Food Boy), each targeting distinct gaming segments.

  • Implemented unified brand messaging strategy, achieving 90% alignment across all marketing channels and platforms.

  • Built strategic PR and influencer networks aligned with each game's unique genre and audience demographics.

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Technical Brand Management:

  • Conducted market research and audience analysis for 4 different game genres, identifying key market opportunities.

  • Developed brand architecture supporting diverse game portfolio while maintaining consistent brand values.

  • Created pricing strategy framework balancing affordability with fair developer compensation.

90% 

Brand message alignment

4 diverse titles

Simultaneous brand launch

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