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Shieldmaiden: Remix Edition

Role: Product Marketing Manager & Project Management 
Studio: Dumativa Game Studio

Orchestrated post-launch marketing strategy for Shieldmaiden Remix Edition across Nintendo and Xbox platforms, driving 70,000 unit sales in Brazil and generating 4,355 hours of influencer content through strategic platform partnerships and international influencer collaborations.

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Strategic Impact & Results:

  • Orchestrated post-launch marketing strategy for Nintendo and Xbox platforms, securing featured placement on both platforms' official social media channels.

  • Achieved  70,000 units sold in the Brazilian market through targeted regional marketing initiatives.

  • Built robust influencer marketing program resulting in 4,355 hours of streamed content, enhancing brand visibility and community engagement.

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Key Performance Results:

  • Secured featured promotions on both Nintendo and Xbox official social media channels, amplifying brand visibility across multiple markets.

  • Developed international influencer partnerships, generating consistent content and community engagement.

  • Implemented localized marketing strategies for the Brazilian market, leading to strong regional sales performance.​​

70K

Units sold

4,355

Hours of streamed

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